Metaverse and cultural marketing in hospitality and tourism
Year of publication: |
2023
|
---|---|
Authors: | Kumar, Sanjeev ; Dhiraj, Ankit ; Hassan, Shuaibu Chiroma Chiroma |
Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 224-233
|
Subject: | Metaverse | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Interkulturelles Marketing | Cross-cultural marketing |
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