Mining online reviews with a Kansei-integrated Kano model for innovative product design
Year of publication: |
2022
|
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Authors: | Jin, Jian ; Jia, Danping ; Chen, Kejia |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 60.2022, 22, p. 6708-6727
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Subject: | customer affective needs | Kano model | KE | online reviews | Product design | text mining | Data Mining | Data mining | Produktgestaltung | Kundenzufriedenheit | Customer satisfaction | Produktentwicklung | New product development | Personalisierung | Personalization | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Text |
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