Mining the dominant patterns of customer shifts between segments by using top-k and distinguishing sequential rules
Elham Akhondzadeh-Noughabi and Amir Albadvi
| Year of publication: |
2015
|
|---|---|
| Authors: | Akhondzadeh-Noughabi, Elham ; Albadvi, Amir |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 9, p. 1976-2003
|
| Subject: | Data analysis | Customer segmentation | Business analysis | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Bergbau | Mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406998