A new application of RFM clustering for guild segmentation to mine the pattern of using banks' e-payment services
Year of publication: |
2014
|
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Authors: | Khobzi, Hamid ; Akhondzadeh-Noughabi, Elham ; Minaei-Bidgoli, Behrouz |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 3, p. 178-190
|
Subject: | Guild segmentation | customer lifetime value | bank marketing | K-means clustering | RFM | point of sale terminals | Bank | Regionales Cluster | Regional cluster | Marktsegmentierung | Market segmentation | Zunft | Guild | Kundenwert | Customer value | Clusteranalyse | Cluster analysis | Beziehungsmarketing | Relationship marketing |
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