Minor league baseball : exploring the growing interest in outsourced sport marketing
Year of publication: |
2009
|
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Authors: | Burden, Willie ; Li, Ming |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 3, p. 139-149
|
Subject: | Profisport | Professional sports | Ballsport | Ball game | Sportmarketing | Sports marketing | Outsourcing |
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