Misplaced marketing: Mismanagement of misfocused trade association leaders
Year of publication: |
2003
|
---|---|
Authors: | Rotfeld, Herbert Jack |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 4, p. 291-293
|
Publisher: |
MCB UP Ltd |
Subject: | Trade associations | Leadership | Marketing |
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