MIssed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Year of publication: |
2014
|
---|---|
Authors: | Barnes, Nora Ganim ; Jacobsen, Stephanie L. |
Published in: |
Word of mouth and social media. - London : Routledge, ISBN 978-0-415-74380-8. - 2014, p. 146-157
|
Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Krisenmanagement | Crisis management |
-
Pace, Stefano, (2017)
-
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim, (2014)
-
Langaro, Daniela, (2023)
- More ...
-
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim, (2014)
-
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri, (2010)
-
New England Indic restaurants business and culture : an exploratory empirical study
Barnes, Nora Ganim, (2013)
- More ...