Mixed strategy multiple-channel retailing with RFID information
Year of publication: |
2011
|
---|---|
Authors: | Yoon, Eun Jung ; Zhou, Wei |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 21.2011, 4, p. 368-383
|
Subject: | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | RFID | Personalisierung | Personalization | Data Mining | Data mining | Marketingmanagement | Marketing management | Australien | Australia |
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