MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb ; Hair ; McDaniel
| Alternative title: | Marketing |
|---|---|
| Year of publication: |
2012 ; 5. ed., student ed.
|
| Authors: | Lamb, Charles William ; Hair, Joseph F. ; MacDaniel, Carl |
| Publisher: |
Mason, Ohio : South-Western Cengage |
| Subject: | Marketing | Strategische Planung | Soziale Verantwortung | Verbraucherverhalten | Produktentwicklung | Supply Chain Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 388 S., 24 Bl. : zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-111-52809-8 ; 978-1-111-52809-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009005729