Mobile commerce product recommendations based on hybrid multiple channels
Year of publication: |
2011
|
---|---|
Authors: | Liu, Duen-ren ; Liou, Chuen-he |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 94-104
|
Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
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