Mobile hotel reservations and customer behavior : channel familiarity and channel type
Year of publication: |
2021
|
---|---|
Authors: | Kim, Jinkyung Jenny ; Chua, Bee-Lia ; Han, Heesup |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 1, p. 82-102
|
Subject: | attitude | channel familiarity | channel type | hedonic value | Mobile hotel reservations | satisfaction | utilitarian value | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications |
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