Mobile location-based services' value-in-use in inner cities : do a customer's shopping patterns, prior user experience, and sales promotions matter?
Year of publication: |
2020
|
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Authors: | Schwipper, Stephanie ; Peche, Severine ; Schmitz, Gertrud |
Published in: |
Schmalenbach business review : sbr. - Basel : Springer International Publishing, ISSN 2194-072X, ZDB-ID 2142313-1. - Vol. 72.2020, 4, p. 511-564
|
Subject: | Value-in-Use | Fuzzy-Set Qualitative Comparative Analysis | Sales Promotions | Shopping Patterns in Inner Cities | Mobile Location-Based Services | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Mobilkommunikation | Mobile communications |
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