Mobile marketing in Indian retail : a preliminary investigation of relationship and promotional endeavours through Short Message Service
Arpita Khare; Sapna Rakesh
| Year of publication: |
2012
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|---|---|
| Authors: | Khare, Arpita ; Rakesh, Sapna |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 2.2012, 2, p. 110-128
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| Subject: | Handelsmarketing | Retail marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545356