Mobile marketing : the role of permission and acceptance
Year of publication: |
2003
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Authors: | Barnes, Stuart J. ; Scornavacca, Eusebio |
Published in: |
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]. - Wien : Österreichische Computer Gesellschaft, ISBN 3-85403-169-6. - 2003, p. 153-163
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Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Werbebeschränkung | Advertising regulation | Europa | Europe |
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