Mobile marketing : the way forward
Year of publication: |
May 2016
|
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Authors: | Shankar, Venkatesh |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 34.2016, p. 1-2
|
Subject: | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management |
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