Mobile money as a frugal innovation for the bottom of the pyramid : cases of selected African countries
Year of publication: |
September 2019
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Authors: | David-West, Olayinka ; Iheanachor, Nkemdilim ; Umukoro, Immanuel Ovemeso |
Published in: |
Africa journal of management. - London : Routledge, Taylor & Francis Group, ISSN 2332-2381, ZDB-ID 2821682-9. - Vol. 5.2019, 3, p. 274-302
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Subject: | Frugal innovation | mobile money | resource constraints | Afrika | Africa | Elektronisches Geld | Electronic money | Zielgruppe | Target group | Niedrigeinkommen | Low income | Mobilkommunikation | Mobile communications | Innovationsmanagement | Innovation management |
Extent: | Diagramm |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Literaturverzeichnis: Seite 298-302, Literaturhinweise, Tabellen |
Other identifiers: | 10.1080/23322373.2019.1652023 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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