Mobile shopping intensity : consumer demographics and motivations
Jianwei Hou, Kevin Elliott
| Year of publication: |
2021
|
|---|---|
| Authors: | Hou, Jianwei ; Elliott, Kevin M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
|
| Subject: | Bargain hunting | Convenience seeking | Demographics | Ease of use | Enjoyment seeking | Innovativeness | Mobile shopping | Mobile shopping intensity | Perceived usefulness | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102741 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666004