Profiling online bidders
Year of publication: |
2010
|
---|---|
Authors: | Hou, Jianwei ; Elliott, Kevin M. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 2, p. 109-126
|
Subject: | Internet-Auktion | Online auction | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour |
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