Modeling customer value perceptions in cross-cultural business markets
Year of publication: |
2011
|
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Authors: | Blocker, Christopher P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 5, p. 533-540
|
Subject: | Kundenwert | Customer value | Messung | Measurement | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management |
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