Modeling customer value perceptions in cross-cultural business markets
Christopher P. Blocker
| Year of publication: |
2011
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|---|---|
| Authors: | Blocker, Christopher P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 5, p. 533-540
|
| Subject: | Kundenwert | Customer value | Messung | Measurement | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008901449