Modeling inertia and variety seeking tendencies in brand choice behavior
Kapil Bawa
| Year of publication: |
1990
|
|---|---|
| Authors: | Bawa, Kapil |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 9.1990, 3, p. 263-278
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Theorie | Theory | USA | United States |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001093002