Modeling marketing interactions with application to salesforce effectiveness
Year of publication: |
1987
|
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Authors: | Gatignon, Hubert A. |
Other Persons: | Hanssens, Dominique M. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 3, p. 247-257
|
Subject: | Marketingtheorie | Marketing theory |
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