Modeling the Constructs Contributing to the Effectiveness of Marketing Lecturers
Year of publication: |
2009
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Authors: | Sweeney, Arthur D.P. ; Morrison, Mark D. ; Jarratt, Denise ; Heffernan, Troy |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 31.2009, 3, p. 190-202
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