Modeling the constructs contributing to the effectiveness of marketing lecturers
Year of publication: |
2009
|
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Authors: | Sweeney, Arthur D. P. ; Morrison, Mark D. ; Jarratt, Denise ; Heffernan, Troy |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 31.2009, 3, p. 190-202
|
Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Unterricht | Teaching | Strukturgleichungsmodell | Structural equation model |
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