Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment
Year of publication: |
2012
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Authors: | Sakkthival, A. M. |
Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 2193365-0. - Vol. 6.2012, 1, p. 35-48
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Oman |
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