Modern marketing thought
J. Howard Westing ; Gerald Albaum
| Year of publication: |
1975 ; 3. ed.
|
|---|---|
| Other Persons: | Westing, John Howard (contributor) ; Albaum, Gerald S. (contributor) |
| Publisher: |
New York [u.a.] : Macmillan |
| Extent: | XIII, 525 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-02-426590-X |
| Source: |
Persistent link: https://www.econbiz.de/10004655745