More than words : understanding how valence and content affect review value
Year of publication: |
2022
|
---|---|
Authors: | Qiao, Tong ; Shan, Wei ; Zhang, Mingli ; Wei, Zihan |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-11
|
Subject: | Online review | Valence | Content characteristics | Perceived value | Text mining | Data Mining | Data mining | Virales Marketing | Viral marketing | Text | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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