Morphing anthropomorphism : an update
Year of publication: |
June 2018
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Authors: | Belk, Russell W. ; Kniazeva, Maria |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 28.2018, 3, p. 239-247
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Subject: | Anthropomorphism | brand personality | marketplace mythology | robots | conversational digital assistants | Markenimage | Brand image | Roboter | Robot | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2018.1466659 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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