The purchase intercept technique (PIT) in comparison to telephone and mail surveys
Year of publication: |
1986
|
---|---|
Authors: | MacIntyre, Shelby H. |
Other Persons: | Bender, Sherry D. (contributor) |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 62.1986, 4, p. 364-383
|
Subject: | Marktforschung | Market research |
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