Motivations and lifestyle : segmentation using the construct AIO
Ana M. Gonzáles Fernández; Miguel Cervantes Blanco and Carmen Rodríguez Santos
| Year of publication: |
2006
|
|---|---|
| Authors: | Gonzáles Fernández, Ana M. ; Cervantes Blanco, Miguel ; Rodríguez Santos, María Carmen |
| Published in: |
Progress in tourism marketing. - Amsterdam [u.a.] : Elsevier, ISBN 0-08-045040-7. - 2006, p. 147-160
|
| Subject: | Tourismusmarketing | Tourism marketing | Marktsegmentierung | Market segmentation | Lebensstil | Lifestyle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | AIO = Activities, Interests, Opinions |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538554