Temporary involvement with appellation of origin
Year of publication: |
2011
|
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Authors: | Rodríguez Santos, María Carmen |
Published in: |
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg. - Wiesbaden : Gabler, ISBN 978-3-8349-2403-2. - 2011, p. 201-224
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Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wein | Wine | Ursprungsregeln | Rules of origin |
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