Ranking value proposition elements of an Iranian steel-making company using a multi-attribute decision-making model
Year of publication: |
2016
|
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Authors: | Yavari, Zahra ; Ranjbarian, Bahram ; Ketabi, Saeedeh |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 23.2016, 3, p. 277-297
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Subject: | value proposition | customer's perceived value | group AHP | Shanon's entropy | simple additive weighting | SAW | steel | Iran | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
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