What drives competitive webrooming? : the roles of channel and retailer aspects
Year of publication: |
2020
|
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Authors: | Manss, Rico ; Kurze, Katharina ; Bornschein, Rico |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 3, p. 233-265
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Subject: | cross-channel behaviour | free-riding | Multichannel | research shopping | webrooming | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Trittbrettfahrerverhalten | Free rider problem |
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