Multichannel strategies in public services : levels of satisfaction and citizens' preferences
Year of publication: |
March 2018
|
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Authors: | Rey-Moreno, Manuel ; Medina-Molina, Cayetano ; Barrera-Barrera, Ramón |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 1, p. 9-24
|
Subject: | Public services channels | Satisfaction | Preferences | Multichannel strategy | E-government | Öffentliche Dienstleistung | Public services | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction | E-Government | Dienstleistungsqualität | Service quality | Präferenztheorie | Theory of preferences | Electronic Commerce | E-commerce |
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