Multisource commitment to suppliers and salespeople
Nwamaka A. Anaza; Brian N. Rutherford
| Year of publication: |
2011
|
|---|---|
| Authors: | Anaza, Nwamaka A. ; Rutherford, Brian N. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 18.2011, 3, p. 171-188
|
| Subject: | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009271373