The impact of salespeople's relational behaviors and organizational fairness on customer loyalty : an empirical study in B-to-B relationships
Year of publication: |
2013
|
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Authors: | Poujol, Juliet F. ; Siadou-martin, Béatrice ; Vidal, David ; Pellat, Ghislaine |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 5, p. 429-438
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Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Arbeitsverhalten | Work behaviour | Verhalten in Organisationen | Organizational behaviour | Kundenzufriedenheit | Customer satisfaction | Biotechnologie-Industrie | Biotechnology industry | Frankreich | France |
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