Music congruity effects on product memory, perception, and choice
Adrian C. North, Lorraine P. Sheridan, Charles S. Areni
| Year of publication: |
March 2016
|
|---|---|
| Authors: | North, Adrian C. ; Sheridan, Lorraine P. ; Areni, Charles Scott |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 1, p. 83-95
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| Subject: | Atmospherics | Music | Retailing | Congruity | Recall | Choice | Konsumentenverhalten | Consumer behaviour | Musik | Musikwirtschaft | Music industry | Wahrnehmung | Perception | Einzelhandel | Retail trade | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484074