My JMR editorship : a life of π
Year of publication: |
2014
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Authors: | Houston, Michael J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 112-115
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Subject: | Lebensqualität | Quality of life | Sterblichkeit | Mortality | Lebensverlauf | Life course | Lebensversicherung | Life insurance | Zufriedenheit | Satisfaction | Versicherungsmarkt | Insurance market | Lebenszyklus | Life cycle | Unternehmensgeschichte | Business history |
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Meʾir, Goldah, (1975)
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Ellis, Havelock, (1940)
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Hollander, Stanley C., (2009)
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Marketing communications : theory and research
Houston, Michael J., (1985)
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane, (2009)
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M., (2009)
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