Nachhaltiges Marketing im Schweizer Detailhandel : das Beispiel Migros
Adrian Büren; Marietta Eckstein; Eliane Züger
| Year of publication: |
2008
|
|---|---|
| Authors: | Büren, Adrian ; Eckstein, Marietta ; Züger, Eliane |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 4, p. 45-49
|
| Subject: | Migros-Genossenschafts-Bund | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Schweiz | Switzerland |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003742510