Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers
Olesia Nikulina, Allard C.R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, and Martin Wetzels
| Year of publication: |
2024
|
|---|---|
| Authors: | Nikulina, Olesia ; Riel, Allard C. R. van ; Lemmink, Jos ; Grewal, Dhruv ; Wetzels, Martin |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 4, p. 605-625
|
| Subject: | Werbung | Advertising | Narrative Methode | Narrative method | Visualisierung | Visualization |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2024.2309921 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050210