Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness
Year of publication: |
2019
|
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Authors: | Aribarg, Anocha ; Schwartz, Eric M. |
Publisher: |
[S.l.] : SSRN |
Subject: | Website | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Niederlande | Netherlands | Werbung | Advertising | Vertrauen | Confidence | Markenführung | Brand management |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 10, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.2995467 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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