Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Year of publication: |
October-December 2016
|
---|---|
Authors: | Hartmann, Patrick ; Apaolaza, Vanessa ; Eisend, Martin |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 4, p. 427-440
|
Subject: | Emotionale Werbung | Emotional branding | Natur | Nature | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Experiment |
-
Satzinger, Michaela, (2001)
-
Kulczynski, Alicia, (2016)
-
Communicating sustainability for the green economy
Kahle, Lynn R., (2014)
- More ...
-
Explaining viral CSR message propagation in social media : the role of normative influences
Hartmann, Patrick, (2021)
-
Eisend, Martin, (2017)
-
Caffeine's effects on consumer spending
Biswas, Dipayan, (2023)
- More ...