Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Cornelia (Connie) Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman ...
| Year of publication: |
2011
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| Authors: | Pechmann, Cornelia Connie ; Moore, Elizabeth S. ; Andreasen, Alan R. ; Connell, Paul M. ; Freeman, Dan |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 1, p. 23-30
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| Subject: | Social Marketing | Social marketing | Minderheit | Minority | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234750