Need for Cognition as Motivation to Process Publicity and Advertising
Year of publication: |
2009
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Authors: | Hallahan, Kirk |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 14.2009, 3 (26.2.), p. 169-195
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