Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
Manuela Sachse
| Year of publication: |
2010 ; 1. Aufl.
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|---|---|
| Authors: | Sachse, Manuela |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Sportveranstaltung | Unternehmen | Sportsponsoring | Ambush Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XXII, 276 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Chemnitz, Techn. Univ., Diss., 2009 |
| ISBN: | 978-3-8349-2239-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009006016