New brand names and inferential beliefs : some insights on naming new products
Year of publication: |
1987
|
---|---|
Authors: | Zinkhan, George M. |
Other Persons: | Martin, Claude R. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 15.1987, 2, p. 157-172
|
Subject: | Markenartikel | Brand | Produktgestaltung | Product design |
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