New insights on digital and social media advertising
guest editor: Juran Kim
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Kim, Juran (ed.) |
| Publisher: |
[Abingdon] : [Routledge] |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Digitalisierung | Digitization |
| Extent: | 1 Online-Ressource (Seite 849-967) Illustrationen |
|---|---|
| Series: | International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. volume 40, issue 6 (2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623917