New Marketing - Mythos und Zukunft inszenieren
Hans von Bergen
| Year of publication: |
1991 ; 2., überarb. und erw. Aufl
|
|---|---|
| Authors: | Bergen, Hans von |
| Publisher: |
Freiburg im Breisgau : Haufe |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 496 S graph. Darst 1 Beilage |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-448-02446-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014002371