New perspectives on strategy research : a view from the management sciences
Year of publication: |
1990
|
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Other Persons: | Day, Diana L. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 36.1990, 10, p. 1137-1289
|
Subject: | Marketingmanagement | Marketing management | Theorie der Unternehmung | Theory of the firm | Unternehmensplanung | Corporate planning | Theorie | Theory |
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