New product development in the software industry : the role of conjoint analysis
Gian Luca Marzocchi, Sergio Brasini and Marcello Rimessi
| Year of publication: |
2001
|
|---|---|
| Authors: | Marzocchi, Gian Luca ; Brasini, Sergio ; Rimessi, Marcello |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 135-160
|
| Subject: | Softwareindustrie | Software industry | Conjoint-Analyse | Conjoint analysis | Innovationsmanagement | Innovation management | Marktforschung | Market research | Softwareentwicklung | Software development | Italien | Italy | Theorie | Theory | Produktentwicklung | New product development |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001690256