New product launch “mix” in growth and mature product markets
Year of publication: |
2000
|
---|---|
Authors: | Hart, Susan ; Tzokas, Nikolaos |
Published in: |
Benchmarking: An International Journal. - MCB UP Ltd, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 7.2000, 5, p. 389-405
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Benchmarking | Product launch |
-
Dawlance (Private) Limited : the air fryer microwave oven launch
Haque, Ehsan Ul, (2020)
-
The Optimal Choice of Pre-Launch Reviewer
Gill, David, (2011)
-
The optimal choice of pre-launch reviewer
Gill, David, (2012)
- More ...
-
Industrial companies' evaluation criteria in new product development gates
Commandeur, Harry R., (2003)
-
Launch strategies and new product success
Hart, Susan, (2010)
-
Strategic pricing in export markets: empirical evidence from the UK
Tzokas, Nikolaos, (2000)
- More ...